Graduate Major Patch

Toby O'Keeffe

Graphic Design

Brand design for the heart and mind
Hi, I’m Toby. I help creative clients grow their audience by designing brand systems that cut through the noise. I love developing strategic visual identities that reverberate through the heart and mind. My final year of studies has been filled with excitement, especially when I found out that four of my projects had been recognised in the AGDA Awards student categories. When I’m not creating you might find me cooking, camping, or enjoying a coffee… sometimes all at once. As it turns out, this balancing act has been a part of my life since day dot. Aside from studying, I have been working as a designer in the arts and cultural space for the past five years, including two seasons as Junior Designer at Perth Festival. I have learnt so much from audiences, clients, and mentors, making me real-world-ready for the next big thing.
Example of graduate's work